Following on from my earlier posting mentioning General Motors cutbacks in SUV production due to rising fuel prices, Ford has now done the same.

And about time, too!

The car companies will still make pots of money by making smaller, more efficient cars.  They will actually be cheaper to make when looking at the raw materials consumed, as well.  The clever bit (which the US is historically crap at), is making the design as labour un-intensive as possible thus allowing as much “added value” to be applied and used as possible.

Get clever folks!

If common sense won’t work when trying to reduce our demand on the world’s finite resources, then market forces certainly will.  I just hope that the herd mentality doesn’t take hold and slide us all into the gloom of a world recession.  It’s only money and optimism after all.

• Money is man-made, a creation of our minds to ease the exchange of goods and services.
• Optimism is a state of mind and as Nichiren reminds us by the principle of three thousand realms in a single moment, what we perceive as optimism or pessimism are purely abstract thoughts, states of mind  from one moment to the next.

Maintaining an optimistic outlook is the key to looking after our lives and thus our world.

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