Tag Archive: Supply Chain

Jesse Willms Settles in Court with Google – a Google Win against the Scammers?

Just Think Media Settles With Google Over Trademark Infringement

Last year Jesse Willms threw the lawyer dogs at me which forced me to pull some posts.  I’d been calling him a scammer which was obviously in clear contradiction of his (now public) self-vision as a charitable philanthropist.

Just Think Media Google Judgement

Just Think Media Google Judgement

Statue of JusticeHowever yesterday, Google, who had originally sued 50 unknown John Does reached a settlement with some of the defendants in a case originally brought on 17 May, 2010.  prominent among these is Just Think Media, latterly a vehicle for Jesse Willms’ internet enterprises.  See final judgement here.

Apparently, all defendants are saying that the Google claims are false, yet are paying up.  Whether they have or not, I don’t know.  Google still won.

You’ll notice in the above screenshot that it includes as many of Willms’ businesses and associates that they can discover – Farend Services on Cyprus, 1016363 Alberta, 1524948 Alberta and his current vehicle, Terra Marketing Group (This is him on the “about” page).

Farend Services popped up a lot in our investigations.  This is Willms take on networks and affiliates and how his business worked in a now hard-to-find interview from around New year, 2011:

It‟s a commission type arrangement in which we hire networks to manage our advertising and we pay them a certain amount of money per product sold. Those networks hire affiliates to place the ads and most of them are very good – but we occasionally run into problems with affiliates making false claims.

Blaming all the failures on the folks who fed him customers which he did in his interview did not save him from folding under the weight of evidence that Google presented to the Utah court.

Noticeable by its absence in the interview is any mention of the Google case although mention is made of his cases against CTV and others!  In actual fact, from our and others investigations,  the statement “…affiliates to place the ads and most of them are very good” is so far from the truth as to be laughable.

This is because time and again we saw the same adverts all served from the same few servers (like Bloosky say) and all the affiliates all quoting the same copyright infringing stuff in their webpages that have been used and proved in this case  by Google, almost continuously.

This is not a few affiliates- it’s almost all affiliates!  Almost all the time!  The web was full of it!


So to be absolutely clear, Willms blamed almost everything on his affiliates in the Oprah Winfrey case, which he also lost.  Quote:

Affiliates broke our rules and used their unauthorized images, and made claims that she had endorsed our products. Even though we didn‟t use the unauthorized images ourselves, this case has been settled and there are measures in place so this doesn’t happen again.


The thing is, he had an excuse for his million dollar fine for flogging counterfeit Microsoft and Symantech software as well, which given that they’d want at least their lost sales back does not equate with his statement of:

Only a small percentage, less than one per cent, was counterfeit.

So far, without any other corroborative information, it is only Jesse saying this.  He blamed everything on his supply chain.   To be fair, Microsoft’s authentication system was poorer some years ago than it is now.

Willms also says that he has learned from his mistakes in his interview.  Let’s hope he has.

This case goes back to his business efforts for 2009 and earlier.

Since then he has apparently folded on the-next-big-thing which was penny auctions and has gone to great pains to shift website ownership of his earlier websites (as detailed in posts and comments passim).  His Terra Marketing outfit are noticeable for their absence of any business activity (at least compared to the past) and appear to exist purely for charitable works and a promotional vehicle for Willms himself.  Their website mentions “partners” and is big on saying, well, er, not a lot actually.  It’s not clear what they do but apparently 250 people are doing it!

And there’s the nagging questions again;

  • If this interview is so wonderful, how come it has now been pulled and is only available via the Google cache?  Originally he was very proud of it and went to great pains to promote it…!  I have enough news log references to it to fill a (….insert your own big thing here….)
  • And why are the Willms businesses and domain names being shuffled off this mortal coil so quickly?
  • And Farend Services in Cyprus, the companies in Pasig City, Nevis, County Durham and Gibralter plus Pacific WebWorks and Willms’ former enterprises…  – Is the fact that the same names and addresses, phone numbers and call centres all kept popping up a valid causal link or is it really just several businesses all using the same business services with or without considering the ethics of their business decisions?

I guess there’s still time to find out.

Where is The Jesse Willms Interview?

Interestingly, despite all the web puffs for it when it first came out, it has disappeared!  He – mentioned it here on his main personal blog and http://www.gettingtheinterview.ca/ – it used to be here.  Sadly, and ironically, the Google cache (how coolly ironic is that?) provides us the answers:


…is for his self-promotion of the interview and below is the actual interview, which had also gone!  (I’m not making this stuff up you know, but it shows the lengths to which some folks will go to rig Google search ranking…)


If the cache changes, these are copies I made of their state today, in doc and pdf format.



Gandulf Decides

Gandulf Decides

So.  Scammer or philanthropist?  You decide.  The settlement in court says one thing.

Google won $1.6m between the defendants, which in my opinion is a fraction of the money that the scammers duped from their “customers” over the years.

Reading the Google case shows that Google only started to react when they themselves were asked to answer court summonses by folks that had been scammed  – by Willms, Pacific WebWorks and the rest under the mistaken impression that it was Google taking the cash from them!

During the time of the scams in question, Google made heaps of money from the advert placers (the affiliates). Perhaps they’d like to dip into their pockets and help the thousands who’ve been scammed by financing a proper damages case?

Probably not.  Gotta think of the shareholders.

As always, it’s the little folks that suffer.

And Google, with its “do no harm” mantra, has actually not done much good at all!  The case has provided a case law example for any folks willing to take up the reins against the defendants for monies lost, though.

Or the FTC could take up the baton and recover the millions for people should they wish to do it.  Let’s see.


Further Reading:

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Sunday Herald uncovers theft of data from every guest in 1300 Best Western Hotels in past 12 months

Strangely post on August 25th, 2008
Posted in Technology Tags: , , , , , , , , , , , , , , , , , ,

Revealed: 8 million victims in the world’s biggest cyber heist

By Iain S Bruce of the Scottish Sunday Herald

Some bad guys have stolen the identities of about 8 million people in a hacking raid instigated by an Indian cracker that could ultimately steal more than £2.8billion from people’s credit card and bank accounts plus other dodgy crimes.

This has a bit of personal significance for me as I recently stayed in one of the hotels while on an IT jaunt with my employer’s company, NHS Supply Chain, part of DHL which is owned by Deutsch Post, the seventh largest company in the world.

So the threads run deep.  I’m pretty sure I didn’t leave my card details as it was all on the company card..  But I’ll be watching. 8-O

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Benzy Looks Really Sheik

We had a visit on Saturday from Mahmoud (Mark) Benzahia who was popping back from Saudi to collect his family. I feel very privileged that he stopped by and found time to see us in his lightning fast schedule . He exchanged ideas with my wife on systemic education and management and we reminisced about his time in Bridgwater. Hopefully, he’ll look up stuff about systemic methods of management as it’s seems to be the way forward, although, I think he was using such techniques without having an official sounding name for them…

Mark (with my help) was instrumental in turning the Bridgwater site in a very short time into a model distribution depot that met all targets, adhered to the various ISO and Health & Safety standards and was a clean, tidy and friendly place to work.

The depot is (still) at Bridgwater and was a “PPP” experiment between Exel (at the time) and the NHS distribution arm called NHS Logistics. Despite all the difficulties and obstructions laid in the way by certain second and third parties, a full 10 year contract was won and the new NHS Supply Chain formed. The decisions to go ahead with the contract were largely made during the time Mark was ops manager. Because of the outstanding performance (financial and target-wise) and the professional appearance of the site when visitors arrived, the contract was won.

To enable this sea-change in performance was in part due to my work with the already extant NHS and warehouse data which I manipulated to produce coherent information that Mark, in charge of operations, could use in a most effective manner. At that time, the whole warehouse was performing as a team and the tools I made and that Mark used allowed everyone to do this to their best ability.

This really is a manifestation of the law of cause and effect. You make the cause, the effect happens. I made the information from the data, Mark used it effectively. The effect needed new information, I made new information. Mark acted on it. It was not a single quick-fix thing. It really was using everyone’s skills to the best, changing and evolving continuously. Just like the Buddha said:

All component things in the world are changeable. They are not lasting. Work hard…do your best.

Current performance is sadly, somewhat behind this. Part of this is the lack of use or misuse of the tools that I made and lack of feedback for any changes that may be needed. Current management deems them ineffective perhaps or is unsure of what to do with the information.

I’m not part of that team any more but it’s disappointing to watch. My fingers keep getting itchy to twiddle and my mouth to speak.

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